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For Moe's Southwest Grill's in-store rebrand, the team developed two distinct concepts to enhance the fast-casual Tex-Mex chain's customer experience. The "MainStage" concept featured bold typography and witty food puns, while "Backstage" showcased rebellious vibes. As part of this initiative, I contributed graphics for key areas—entrance, salsa bar, and dining area—helping to reinforce Moe's unique identity in the competitive market. The collaborative effort resulted in innovative environmental graphics that captured the brand's spirit, strengthening Moe's position in the fast-casual dining sector.

Backstage Concept - Direct, Edgy, Swagger

MainStage - Clever, Witty, Playful

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